Can the C-suite solicit charity efforts from employees in such a heavy-handed way?

Q: “Is it legal or ethical for the Executive Director to ask employees to solicit contributions for their not-for–profit “giving Tuesday” campaign through their own private social media accounts and then post the totals on a scoreboard? A number of employees have come to me as the HR person expressing their discomfort. Each employee is being challenged to a minimum of $500 to be a ‘champion.’” – Fred, New York